Being a small business owner, or even the manager of a large organisation means that you likely have plenty of plates to spin when it comes to keeping on top of things and keeping this moving. However, there are some things that take priority over others; here’s a look at why your business should concentrate on customer service.
People Talk
People love to talk and they especially love to share extreme stories about companies that they have bought from or worked with in the past. You might assume that people simply want to bad-mouth companies that they are unhappy with but that isn’t the case at all. Whilst people definitely do want to shout about bad company experiences they have research shows that people definitely like to share the good stories too. Going the extra mile for a customer might seem like a small thing but not only will it send your customer away happy, but you never know who they are going to share that experience with and what extra custom that could bring you in the long run.
Reputation Matters
The last thing you want is to become known for not offering the best customer service because that is sure to put off potential customers. There are certain industries that are renowned for being slack when it comes to offering great customer service & you definitely don’t want to be lumped in with those. CallCare recently looked into one of these industries the UK airline industry to see what their customer service was like with things such as call answering and email responses.
When Things Go Wrong
Most consumers recognise that there will be times when things go wrong and accept that not everything will be perfect. However, what customers want to see is how companies do their best to put this right – starting with how easy they are to contact in times of trouble. People want peace of mind that if they do shop with you, you’ll take ownership if things don’t go to plan and so being easily contactable is a must. Some of the UK airlines that CallCare looked into didn’t even have email addresses for people to use which is something that will put off potential customers – everyone uses emails and they want this to be a method they can use to contact companies if they need to.
Growing Your Business
Repeat business is one of the best ways to secure the future of your business and help with business growth. Happy customers ae likely to come back and order from you again which is always great news. Not only that but repeat customers generally haven’t cost as much in advertising or recruitment to get on board so your profit margin with this is much higher.
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What do you like when it comes to customer service from a company?
*Collaborative post #TimeToAviate
About Debz Louise
Debz Louise is a UK-based lifestyle expert and the founder of several lifestyle blogs. Specialising in everything from interior design and home renovation to body-positive fashion and parenting, Debz brings a wealth of hands-on experience to every guide. Her mission at Stereotude is to simplify the modern world for her readers through expert curation and fiercely honest advice.